Oct 7, 2008

Panelist Bios - Making Change Happen--Marrying Philanthropy and Marketing

Julie Cordua, Communications Director


Julie is currently the communications director at (RED), a new brand created by U2 lead singer, Bono, and Bobby Shriver to engage business in the fight against AIDS in Africa by getting the world’s most iconic companies to make uniquely branded products. In this role, she is responsible for building the (RED) brand through innovative programs including public relations, marketing, events and co-branding.

Prior to joining (RED), Julie spent the bulk of her career in consumer technology, as the senior director of buzz marketing at HELIO, and at Motorola as a marketing director in the Mobile Devices division where she was responsible for the global public relations launch of RAZR.

Vipe Desai, Founder
Project Blue

Not a charity, but a plan of action, Vipe founded project BLUE as a way to build support for the Surfrider Foundation outside of its existing initiatives. A partnership between six of the leading brands in the $7 billion surf industry (Billabong, DAKINE, Electric, Nixon, O’Neill and Reef) project BLUE is a complementary line of premium products, with a portion of the proceeds going to the Surfrider Foundation. After its first full year at retail, project BLUE is on track to donate approximately $100k to Surfrider and has begun the expansion process beyond of the US market.

Outside of project BLUE, Vipe is active in the action sports industry on both philanthropic and professional levels. In addition to being a member of Surfrider’s board of directors, he’s also a board member of the Surf Industry Manufacturers Association (SIMA) Humanitarian Fund, serves as executive council to the Wyland Foundation and an advisory member of the Life Rolls On Foundation. Vipe also acts as the brand strategist at the youth culture brand consultancy, Propaganda Headquarters, recent clients of which include FedEx, Red Bull and Transworld Media.

Kim Novick, Development Director
Tony Hawk Foundation

Over the past seven years Kim has put the Tony Hawk Foundation on the charitable map, raising funds through corporate sponsorship, private donations, special events and foundation grants. Dedicated to creating public skateparks in low-income communities to benefit at-risk youth, the Tony Hawk Foundation to date has granted over $2.5 million dollars to over 395 communities across the U.S.

Prior to THF, Kim served as the Development Director for the Surfrider Foundation national office, and has consulted for a number of non-profit organizations, running board development sessions and helping them to develop long term fundraising strategies.

Ryan Ashton, Director
Quiksilver Foundation

After working with many different facets of the company for five years, including the Retail and Visual Merchandising departments to managing the Surf Camp program for both Quik and Roxy, Ryan is currently directing the Quiksilver Foundation. The Quiksilver Foundation is a non-profit organization committed to benefiting and enhancing the quality of life for communities of boardriders across the world by supporting environmental, educational, health and youth-related projects.


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