Jul 8, 2009

group Y website has moved - www.groupYnetwork.com

group Y website has moved permanently to http://www.groupYnetwork.com with more features & articles for you to enjoy. Also a full listing of upcoming events.

Click Here to Read More..

May 20, 2009

June 4, 2009 - Social Media Panel in Portland

Who Killed Social Media?
A panel discussion on Social Media vs. Social Web

Thursday June 4, 2009
6:30 PM - 10:30 PM

Nemo HQ
1875 SE Belmont St
Portland, OR 97214

Social Media, Social Web, Social Networking, Community Director.... what do those terms mean to you and/or your company? Do you or your company understand that Twitter is a platform more akin to good old IM than a social network? Is Facebook a social network or an online community or both? Does it matter? Our panel of venerable experts will attempt to steer us through this topical minefield during the discussion.


  • Dave Allen - Director of Insights and Digital Media at Nemo Design; @Pampelmoose, pampelmoose.com
  • Tony "Frosty" Welch - Web, Community and Social Media Strategy Personal Systems Group at HP, Community Manager for theNextBench.com; @frostola, frostyland.com
  • James Todd - Software Engineer for Twine at Radar Networks; @jwtodd, twine.com
  • Matt Savarino - Lead Information Architect at K2 Sports and creator of Ridertech; @ridertech, ridertech.com
  • Lee Crane - action sports online veteran; leecrane.com
  • Marshall Kirkpatrick (Moderator) - Vice President of Content Development and Lead Writer at ReadWriteWeb; @marshallk, readwriteweb.com

Doors will open at 6:30 p.m. and the panel will begin at 7:00 p.m.

RSVP: Pre-registration is $20, and walk-ups at the door are $25. REGISTER AT http://tinyurl.com/groupY-6-4-09


group Y and Nemo invite all those involved with the action sports, entertainment & communications industries to attend. College Students interested in action sports and youth marketing are welcome to attend.

About Nemo Design
Nemo means Nobody. Highly collaborative, integrated marketing that is media agnostic. The biggest ideas, the best context, and the deepest impact are all we're concerned about as we build visionary brands. We use (or invent) whatever media and tools will resonate within a culture. "Does it change the game?" is our collective mission as we evolve interactive design, social networks, PR, environmental design, print design, photography, entertainment and original content. For more information on Nemo visit: nemohq.com.

Click Here to Read More..

May 2, 2009

May 12th - group Y Panel Discussion in Costa Mesa

Tuesday, May 12th, 2009

Detroit Bar - Costa Mesa, California

"Integrating Music and Brand Marketing" Panel Discussion

We will be discussing the tightly interwoven connections between action sports, youth marketing and music industries, as well as how brands, musicians and record labels can work together in cross promotion.

Our expert panel line up includes:

  • Kurt Soto -- Entertainment Marketing Manager, Vans
  • Derek Boucher -- Director of Marketing, Vestal
  • Daryl Berg -- Director of Music Supervision & Licensing, Fuel TV
  • Ray Ibe -- founder, SecretHandShake & music industry veteran
$15 Pre-registration click here
$20 at the door - cash only

Click Here to Read More..

Apr 20, 2009

Ypulse Youth Marketing Mashup - June 1-2 in SF


group Y is excited to announce our partnership with the 2009 national Ypulse Youth Marketing Mashup conference, June 1-2 at the Hotel Nikko in San Francisco.

Many of you are familiar with Ypulse’s comprehensive daily coverage of the social and digital trends that define today’s totally wired generation and marketing in the youth space. Your hands-on host at Mashup is Ypulse founder and editor, Anastasia Goodstein!

If you thrive on the energy generated by the best and brightest in the youth marketing field, this is the one conference to attend this year: group Y members can take advantage of our discount of 10% off the standard conference rates when you register using our special code GROUPY.

Register before April 17 to maximize your savings with Ypulse Early Adopter rates!

JOIN the best and brightest in the youth marketing field

• Join the top brand, corporate and social marketers, media pros, educators, youth advocates and leaders of non-profits who gather each year to share best practices, the freshest youth research and latest strategies on marketing to tweens, teens and young adults with technology.

• Share your own unique expertise and passion for the youth space with attendees who inspire the electric networking and collaboration – hallmarks of a Mashup conference.

• Get the inside track on how to leverage social media, gaming, virtual worlds, mobile platforms and more to reach and engage tweens, teens and young adults.


Don Tapscott, one of the world's leading authorities in business strategy and the author of Grown Up Digital on how this generation is changing the world and its institutions.

Josh Shipp, an internationally renowned speaker on youth issues who channeled his talent for empowering young people into the media platform Hey Josh, on what teens care about

Donna Fenn, who has been interviewing young entrepreneurs over the past two years for her new book Upstarts! How the Entrepreneurial Generation is Rocking the World of Business.

Greg Clayman, Executive Vice President of Digital Distribution and Business Development, MTV Networks

David Brind and Adam Salky, the screenwriter and director of “DARE,” who will lead a Q&A after an exclusive screening of this 2009 Sundance Film Festival hit.

Kit Yarrow, co-author of Gen BuY: How Tweens, Teens and 20-Somethings are Revolutionizing Retail

Guy Kawasaki, entrepreneur, interacting with a Totally Wired Youth Entrepreneur Panel

Adam Aberman, director of digital strategy at Ashoka's Youth Venture, and Tim Showalter-Loch, of Best Buy, talking about a successful pro-social campaign

Executives from Disney, covering best practices for user-generated campaigns targeting youth

Bill Carter of Fuse, on cutting spending without losing marketing impact

Daryl Butler, who directs retail brand marketing at Nike, on keeping youth marketing simple

Youth Panel, ages 13 to 24, rating brand campaigns—ask them for feedback on your own campaign!


Campus Case Study Slam: an action-packed morning off back-to-back case studies from brand, pro-social and agency marketers focused on reaching the college demographic.

Urban/Multicultural Mashup: Trend presentations on African American, Hispanic and Asian American youth by some of the real stars of this space, sessions on new opportunities in the ‘urban’ mobile space and how a major gaming company teamed with a non-profit to create a movement, plus a special discussion: "Identity Politics - Marketing to Youth in the Age of Obama."

Youth Marketing Bootcamp: Fresh research on teens and tweens and how technology has transformed their interactions.

Tweens (Un)Conference: you set the agenda for a focus on balancing online safety and fun for tweens.

Join us in San Francisco!

Click Here to Read More..