Mar 10, 2008

group Y Panel Discussion - March 19th

group Y Presents Third Industry Panel Discussion: "Branding in Action Sports: Keeping Brands Relevant In Rapidly Changing Environments"

How can brands remain relevant in a changing market when the avenues to communicate with consumers have never been more varied? Are there truly marketing "best practices" that companies ignore at their peril? Once a brand starts down that steep slide toward irrelevance, can anything be done to save it?

The next group Y panel discussion will cover these topics and more on the evening of Wednesday, March 19th at Oakley's world headquarters in Foothill Ranch, California. Our expert panel will examine marketing and brand strategies that have endured the often fickle and volatile action-sports industry.

The group Y board is excited to be hosting a knowledgeable and experienced group of panelists, including:

  • Pat McIlvain, global sports marketing director at Oakley
  • Jim Anfuso, director of marketing at Fox Racing (Fox Head, Inc.)
  • Danielle Beck, director of entertainment and sports marketing at Roxy
  • Carl Harris, director of global marketing at C1rca
The discussion will be moderated by Sean O'Brien, marketing content manager at Surf Expo. Doors will open at 6:30 p.m. and the panel will begin at 7:30 p.m. sharp. Admission is $20 and includes appetizers and an open bar.

CLICK HERE TO REGISTER - This is an RSVP-only event. If you do not pre-register we will be accepting registration at the door - CASH ONLY.

Feel free to invite your co-workers, clients & others!

If you wish to carpool from SD or LA, please contact us at, and we will connect you with others.


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