Mar 16, 2009

March 25th - group Y Industry Panel Discussion w/ 686 & New Era

Join us for an evening event addressing the power of Brand Collaborations with New Era Caps and 686.

The discussion, co-sponsored by Transworld Business, will focus on the power of brand collaborations. What makes a successful collaboration? What are the best practices involved? How can two independent brand identities merge into a profitable hybrid product?

The panelists will speak to their experiences as well as promote discussion, questions and networking opportunities among members and guests.

Panelists Include:

  • Braden Dahl - Strategic Business Unit Manager, New Era
  • Mike West – President and Creative Director, 686 & Westlife Distribution
  • Kristin Cusic – VP of Marketing, 686 & Westlife Distribution
  • Rob Campbell (moderator) – Publisher, Transworld Business

Built upon collaborating, New Era has perfected the art of successfully uniting brand identities. Recent examples beyond their traditional branded caps have been the 20|94 collection with DC Shoes, the Good Livin’ Collection with Greg Lutzka and Oakley, the Times Collection with 686, the Capture The Flag Collection (athlete designed series – Jake Burton, Danny Way, James “Bubba” Stewart) and the latest New Era x TWSurf Top 44 Trading Cards.

686 has also made a “collaborative” name for itself by aligning themselves with like-minded brands and producing exclusive and innovative products. Partnerships over the years have included Dragon, Sanrio’s Hello Kitty, Dakine, Vestal, Levi’s, Famous, KR3W and New Balance.

Doors will open at 6:30 p.m. and the panel will begin at 7:00 p.m. Admission at the door is $20 and includes appetizers and drink specials courtesy of OC Tavern.

group Y invites all those involved in marketing & PR within the action sports, entertainment & communications industries to attend. In addition College Students interested in Action Sports are welcome to attend also.

Wednesday, March 25th, 6:30pm - 9:30pm
OC Tavern
San Clemente, CA

RSVP -- The fee for pre-registration is $15. Please pay ahead of time by Pay Pal/credit card via Click here to register. Pre-registration ends on Tuesday, March 24th.

Non-pre-paid RSVPs and walkups are $20 at the door. SORRY, CASH ONLY at the door!

co-sponsored by:


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