Bios - PR Panel Discussion

Shana Frahm - Global PR Director, Burton Snowboards
Shana is in her fourth winter as the Global PR Director for Burton Snowboards. She oversees media relations and corporate communications in Burton's offices in California, Vermont, Japan, Austria and the Southern Hemisphere. In addition, her team oversees agencies in Los Angeles, New York, Tokyo, Paris, London, Stockholm, Munich and Milan. Shana's background in action sports includes her role as co-founder of No Comment PR; and National Manager of Strategic Alliances and Sponsorships for Vans. She also has over ten years of experience in entertainment and hospitality, as former Director of Entertainment PR & Promotions for the MGM/Mirage Hotel/Casinos in Vegas; and National Manager of PR and Promotions for Hard Rock America and the (first) Hard Rock Hotel/Casino.








Chris Overholser - Senior PR Manager, Vans
As Vans, Chris manages lifestyle marketing efforts through art, music and street culture programs as well as oversees the company’s public relations including product and event publicity, product integration and product seeding. He is responsible for publicity for Vans properties such as the Vans Triple Crown of Surfing and the Vans Warped Tour. Prior to Vans, Chris worked three plus years at international public relations firm Fleishman-Hillard where he developed and implemented youth marketing programs for such clients as Sony PlayStation, Nestle, Budweiser and Yahoo! while also working on the United Airlines and Pacific Bell accounts. Before joining Fleishman-Hillard, he oversaw marketing for two professional sports teams, Minor League Baseball’s Wichita Wranglers and the Wichita Wings, America’s longest running professional indoor soccer team at the time. Chris gained his Master’s in Sports Management from Ohio State University following his graduation from Denison University, where he received degrees in Political Science and History.





Stacie Krajchir - Founder, The Bungalow PR
Prior to founding her PR firm The Bungalow, Stacie Krajchir worked as a television producer for 12 years. A woman of many talents, Stacie has been a producer at Extra, launched two shows for The Style Network, and has authored multiple published books with another on the way. She is a contributing lifestyle/trend expert and has been featured in The Washington Post, New York Times, Smart Money Magazine, Pink, Real Simple, Maxim, Esquire and Vanity Fair magazines. Stacie runs a working certified eco business in Los Angeles, and in 2007 launched the lite green project at The Bungalow. The [lite green project] encourages small businesses to take action and participate in becoming more eco conscious. Her action sports clients have included Stoked Mentoring, Bra Boys, and Sliding Liberia among many others. Visit her at thebungalowpr.com